instagram reels for beginners

Clarity, Confidence, Camera Ready

Marketing should be at the top of the priority list. But it's time-consuming, complicated, and it requires an overarching strategic plan to get results. You have a business to run, and you're not totally confident with your presence or message.

You know that for each day you aren't marketing your products and services, you are losing valuable revenue, your audience is shrinking, and you're moving backward.

Consistently promoting your business is the key to success. A branded digital presence is critical. And video is the ultimate solution.

Take control - reclaim your time, build new customer relationships, and increase revenue with Reels Made Easy.

How to make a reel
filming a reel

No more trial and error, overwhelm, wasted time, energy, or money fumbling through video-making.

Get the help you need to move forward with an effective video marketing strategy and a measurable return on investment.

In this half-day workshop, we will provide hands-on experience making your own Reels - guided by experts - and a step-by-step blueprint to follow when you leave. Create a plan, gain confidence, see results.

Did you know...

  • 91% of the 1.4 Billion Instagram users watch Reels
  • Reels are more likely to show up on the Explore page, viewed by half of all Instagram users
  • Reels are the highest-engagement-earning media on Instagram
  • Instagram Reels can lead to brand partnerships, cult followings, and increased sales

What You'll Learn

  • What short form video is
  • Why short form videos can boost sales
  • Scripting and how to generate ideas
  • Practical tips for boosting camera confidence
  • Hands-on guided supervision creating your first Reel
  • Your step-by-step blueprint for how to create Reels
  • Constructive feedback to improve your Reels
  • Strategies for increasing Reels engagement
  • Metrics and KPIs to understand what works - and what doesn't
  • How to show up boldly and authentically - no generic, one-size-fits-all advice

Choose Between Two Sessions

Phoenix, Sat May 6, 2023, 10am PST, $149

Virtual Session, Fri May 12, 2023, 10am PST, $149

Who Is Reels Made Easy for?

This workshop training is for you if you're

  • struggling with or thinking about creating video content for your business
  • dabbling, but haven't been consistent with your efforts
  • using video content but it's not converting into a specific audience or generating measurable income
  • an established female entrepreneur, including...
  • consultants, therapists, coaches
  • authors, educators, speakers
  • nurses, medical and cosmetic doctors
  • manufacturing
  • beauty, health + wellness
  • food + beverage
  • retail
  • and more!

What Our Clients Say

you made the process so easy

“Unless you film daily or weekly and it's a normal part of your life, filming can be uncomfortable. Emma, you made the process so easy and took all that discomfort away and made me feel like I was a professional. In moments where the discomfort and insecurities would creep in,
you brilliantly used your set of tools to release me from myself.”


perspective, insight, and value

“Jennifer and her team will invariably bring perspective, insight, and value to your company. She gets marketing, social media, and engagement. You can rely on Jennifer to help you leverage your business marketing strategy. She is refreshing, authentic, professional, and energetic.”



built my confidence

“Emma, you are a brilliant teacher. You taught me how to stand, look, engage with the camera, verbalize and basically do everything that was required to film and get my points across. I have filmed multiple times before, and no one had ever directed and taught the way that you did. I learned so much from you as you explained the why behind the process, which built my confidence and built a performing muscle I didn't previously have.”


yielded results that others couldn't

“We worked with other social media professionals, and we just weren’t getting results. Anyone can say they are social media experts, but simply put, many companies are just plain bad at social media. After meeting with Jennifer and her team, I felt less overwhelmed, and that they understood my challenges as a CEO. They listened, made time for our calls, fostered a collaborative relationship, and ultimately yielded results that other providers couldn’t. The proof is in the pudding – I’m a happy customer.”

BRETT HEISING, CEO brettapproved

Meet the Instructors

Jennifer Maggiore

Founder, Catalyst Cos.

In 2005, Jennifer Maggiore began her career as a solopreneur consultant after earning a degree in Business-Marketing. She went on to become one of the first social media specialists in the country just as the marketing industry was discovering the potential of digital media.

Today, her business has grown to include a top-tier team, and their services have expanded to include business growth consulting, strategic planning, and marketing funnel development. Jennifer’s client list includes Fortune 500 companies, nationally recognized brands, renowned industry leaders, authors, and speakers.

Most importantly, the Catalyst philosophy emphasizes mental, physical, and spiritual wellness on the way to success. Transform burnout and frustration to clear goals, actionable plans, confidence, and flow – you and your business at your best.

video coaching

Emma Robertson

Co-Founder, Shift Return Digital

After a brief spell in journalism, Emma Robertson side-stepped into television, working first for the BBC in London, where she developed and produced the BAFTA-nominated series, Heston Blumenthal’s In Search of Perfection. Stints at all the UK’s broadcasters followed, and across the next ten years, Emma honed her ability to nurture on-screen talent, working with the likes of Jamie Oliver, David Harewood, and Piers Morgan.

Emma left television in 2012 to explore her passion for documentary film. She combined this with creating digital content for brands such as Deliveroo, Phaidon Press, and the London Philharmonic Orchestra. In search of a grand mid-life adventure, Emma moved to the US in 2015, founding Shift Return Digital, her Phoenix-based production company, shortly after. Shift Return Digital helps experts and entrepreneurs at any stage of their journey, gain camera confidence and unlock the potential in this brand-new digital age.

FAQs - In-Person

Phoenix, Sat May 6, 2023, 10am PST, $149

Where and when is the in-person workshop?

The in-person Reels Made Easy workshop will be at the Catalyst Retreat Center located at 715 East Sierra Vista Drive, Phoenix, AZ 85014, beginning promptly at 10am PST for approximately 3 hours. Free parking is available on-site and on the street.

What's included?

Your admission includes hands-on practice and education in a friendly and supportive small group atmosphere, coffee, tea, refreshments, lunch, and a hard copy workbook to keep.

What should I bring?

Bring your charged smartphone, charger, and a notebook and pen if you'd like to make notes.

What else do I need to know?

Dress is casual and comfortable. Consider dressing in layers as room temperatures vary, and we have the option to work inside and outside.

FAQs - Virtual

Zoom, Fri May 12, 2023, 10am PST, $149

Where and when is the in-person workshop?

The virtual Reels Made Easy workshop will be facilitated on Zoom. You will receive the meeting link by email ahead of the event. The event will begin at 10am PST for approximately 3 hours and includes breaks.

What's included?

Your admission includes hands-on practice and education in a friendly and supportive small group atmosphere and a printable workbook to keep.

What should I have during the workshop?

Have your charged smartphone and charger handy, and a notebook and pen if you'd like to make notes.